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'Let's Get Real' - How to evaluate success online?
Tuesday, September 20, 2011 at 5:00 PM - Wednesday, September 21, 2011 at 6:00 PM (CEST)
Bristol, United Kingdom
Do we really know what we are doing online? Does counting the visitors to our websites really tell us anything? Do we need all the social media channels we start? Is there evidence of real engagement happening online? Do we really know what we are trying to achieve and who it is for?
These are difficult questions that everyone developing online services needs to ask themselves. It has become a cliché that online technologies are transforming the lives of citizens and businesses. They have touched our lives, changed our behaviour and altered our expectations. The cultural sector is not immune to these changes, but how do we know if we are actually doing well?
Come and join Culture24 for some honesty, plain-speaking and troubleshooting. You can listen to great presentations, find out about our latest action research and most importantly join in the workshops, Crit Room, helpdesks and breakout sessions. You will leave with a better understanding of not just what success online might look like, but what it can mean for your organisation.
The event takes place on
the evening of Tuesday 20th September from 5pm to 9pm, then all day on
Wednesday 21st September from 9am to 6pm.
- Keynote from Tom Uglow, Creative Lead at the Google Creative Lab.
- Publication of the final report from the Culture24 Action Research Project: How to Evaluate Online Success? *
- Session with Matt Locke
(Storythings.com), plus lessons on
“failing forwards” from some of the Action Research partners: meet the speakers
- Practical workshop strands looking at both strategy and tactics
- Crit Room: submit your site’s problems for some friendly group therapy and constructive analysis
- Informal ‘Talk Tables’ to meet with key industry players for problem solving and troubleshooting: meet the Talk Table presenters
- Evening social event with yummy ‘Real’ food & drink sourced locally and the opportunity to have fun interacting with games such as Stand and Stare’s Theatre Jukebox
Schedule: The full conference agenda can be found here.
Access: Details of access and facilities available at Watershed Media Centre are here, but if you have any specific access requirements or concerns, please email firstname.lastname@example.org.
Accommodation: Culture24 has arranged a discounted rate for accommodation at the Ibis Bristol Harbourside Hotel - take advantage of this offer here.
* The Culture24 Action Research project is a collaboration project involving 24 organisations and agencies from across the cultural heritage and arts sector in the UK: British Library, National Gallery, Science Museum, Tate, British Museum, Kew, National Maritime Museum, Imperial War Museum, National Portrait Gallery, Watershed, Royal Shakespeare Company, National Museums Scotland, National Museum Wales, Design Museum, English Heritage, Roundhouse, Powerhouse Museum, DCMS, Arts Council of England, Heritage Lottery Fund, Museums, Libraries & Archives Council (MLA), University of Leicester, Birmingham Museums & Art Gallery and Culture24
Mailing list: To receive email updates about the Let's Get Real conference, the Action Research Project, and Culture24's other work please sign up here: http://eepurl.com/ernaY
When & Where
Culture24 and Parliament Week
Parliament Week is a national initiative co-ordinated by the House of Commons and the House of Lords. Parliament Week is organised by Parliament’s Public Engagement and Learning team, who produce projects and resources designed to engage new audiences with Parliament and its work.
Culture24 is a non-profit, cultural publishing organisation. We collect and share cultural data, publish websites, run the national Museums at Night campaign and lead action research projects. We also spend lots of time thinking and talking about the issues and opportunities digital affords the arts and heritage sector. Our events – roundtables, workshops and conferences – are all about opening up and sharing conversations.
Everything we do is concerned with the ways in which new and emerging digital technologies can act as powerful tools to reach different audiences – culture lovers, families, communities, enthusiasts, teachers, learners and children.